Just as the medium continues to improve and evolve, Alpha Mediaworks has kept pace by creating an updated version that adds ‘walk’ to the original ‘drive’ capabilities.

The new walking module incorporates phone kiosks, transit, bus shelters and wallscapes* in addition to bulletins, bulletin extensions, 30 sheet, 8 sheet & shelters venues in the driving module. But the real benefit of walking is its vantage point. The virtual advertising can now be seen from the pedestrian point-of-view at a walking pace in a cityscape environment.

In addition, Outdoor Drive provides:

• A choice of driving environments - night or day, city, country or suburban – you get to choose
• Refined user interface - easier to drop in new art
• Multiple creative options* - ideal to test image combinations for campaigns or view more than one structure per drive
• Ability to import, export and save drives* - perfect for sharing ideas across the miles between client and vendor, and within companies of multiple locations
• Screenshot and video capture** capabilities – all the better to share the outcomes
• Plug-ins – if you don’t see the media you need, it can be made to suit
• Expandability - future upgrades are being planned to incorporate indoor applications as well as mobile media, and the new version is both customizable and expandable

* Available as an add-on feature
** Speak with us to find out how