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See
How You Can Test Drive Your Outdoor Program With Outdoor DRiVE V1.6
… the next generation of creative testing tools
A 3D simulation tool, Outdoor DRiVE allows users to test
drive their intended creative to experience how it would be seen
on the street. Outdoor DRiVE is a valuable resource to encourage
greatest use of, and investment in, outdoor advertising.
More often than not, great outdoor creative fails
to happen not for the lack of talent, but rather for lack of vision.
How so? When it comes to outdoor design, taking
a powerful
idea to the streets is no mean feat. Size and placement,
environment and geography
all converge to turn creative decision
making into a challenging process.
That’s why advertisers (and outdoor sales)
turns to the Outdoor DRIVE for assistance.
See what test driving your out-of-home advertising can do for your
bottom line.
Dramatically improve your outdoor design effectiveness
Insert your creative into a Virtual environment, then "Drive"
around and evaluate it!
Tweak Your Design
Judge Billboard Readability
Reduce Costly Errors
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